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Marketing at TRACTIAN
The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.
What will you do
This professional will lead product enablement for new feature launches by transforming technical information into clear, engaging content that drives understanding and adoption. They will create and manage high-quality assets - such as videos, product demos and tours - while collaborating cross-functionally to ensure consistent positioning. Their work directly impacts how effectively teams and customers adopt new features, improving product usage, alignment, and overall go-to-market success.
Requisitos
Requirements:
- 3+ years of experience in product enablement, product education, customer education, product marketing, or similar roles focused on explaining SaaS functionality.
- Previous experience creating enablement or educational materials for SaaS products and new feature launches.
- Strong experience explaining product functionality clearly to both technical and non-technical audiences.
- Hands-on experience producing product content end-to-end, including scripting, screen recording, voiceover, editing, and publication.
- Strong video editing skills and the ability to independently create polished, engaging product videos.
- Experience working cross-functionally with Product, Engineering, Marketing, Customer Success, and Support teams.
- Strong organizational skills with the ability to manage multiple launch timelines, content formats, and priorities simultaneously.
- High attention to detail and commitment to content quality, consistency, and technical accuracy.
- Familiarity with Intercom or similar platforms for setting up product tours, in-app guidance, and feature adoption flows.
- Comfortable working in a fast-paced, high-growth environment with evolving product priorities.
- Self-starter with strong ownership and the ability to take projects from idea to final delivery with minimal oversight.
Benefícios
Not specified